The Dove Self-Esteem Fund is a national resource established as a link to Dove’s Campaign for Real Beauty, a program aimed at changing the current, narrow definition of beauty. We believe that to make a real difference, we must take action and contribute in ways that will help women and girls celebrate their individual beauty.
The goal of the Fund is two-fold:
Develop tools and resources to help Canadian women and girls build stronger self-esteem.
Support organizations in Canada that foster a broader definition of beauty and positive self-image among women or girls.
I spent most of my life feeling ugly and worthless. I have always been a particularly naive and sensitive individual. Because I never felt that I lived up to the standers set by society, I have always been very self conscious and had a negative body image.
In more recent years of my life, I have tried my best to find myself and love my uniqueness for what it is. With that I have tried to make other girls, in the same situation as me, find the same thing. When I was 16 I even tried to make a documentary about this. I ended up having technical difficulties and all my footage was lost but I have always been interested in finding some sort of method to prove to women that they are beautiful no matter what society thinks.
This is why I am happy to see that society is trying to change itself with Dove's Self-Esteem Fund. Sure, it might be some sort of corporate ploy but it's a good one at that. Even if they are just trying to make money, at least they are promoting something pure and right.
My hope is that with campaigns like this one, in the future, women will see through the lies that the media sends them and realize their true beauty or as Dove would say, real beauty."The Dove Self-Esteem Fund". Dove. 2007. Available: http://dove.ca/doveselfesteemfund/
No comments:
Post a Comment