This “Axe Effect” commercial, aimed at young males, has a motive to sell men's deodorant.
From watching the ad, you can see that there are beautiful, exotic women running, swimming and climbing passionately towards a young man dousing himself in Axe deodorant. This is obviously a clever campaign to draw young males to the product because, lets face it, I can't find one that wouldn't wear deodorant that attracts so many beautiful, bikini sporting, women.
We all know that this is totally irrational and there is no way to scientifically create a deodorant that would actually fulfill this fantasy, but it is a both a humorous and clever idea.
It is interesting to think that this level of inappropriateness is fully acceptable on our television channels today, when just a few years ago this would be censored immediately.
And, another question I would ask is, "Where are all the normal looking women?" This is another ad that displays a fictitious body image like many ads that use male fantasy as there angle. It also makes me think, "If this is what the normal young male is looking for, then what chance do I have?"
Works Cited
“What Else Do I Need To Know To Analyze An Add?”, History Matters, March 31, 2006, Available: http://historymatters.gmu.edu/mse/ads/question5.htm
(The ad can be viewed on the video bar at the side of this page)
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